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improving the value of digital media and creative industries through innovative business models and services |
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IPR for Creative Talents
September 23-24, 2010
Culture Park Westergasfabriek - Room: Lab 1
Pazzanistraat 41, Amsterdam
IPR for Creative Talents, which will be held in Amsterdam on September 23-24, 2010, is the second in a series of events organised by ImMediaTe clusters after the Barcelona event (June 17-18, 2010) on mobile applications.
The event aims to strengthen the market position of digital media SMEs operating in the Creative Industries by controlling IPR.
On Friday, September 24, following an opening address by Mr. Reinhard Buescher from the European Commission and a brief presentation by ImMediaTe Project Director Michela Michilli, the session will investigate how SMEs can strengthen their market position by controlling IPR through the perspectives of leading European digital media SMEs, clusters, cluster networks, ImMediate project participants, legal advisers, senior academic researchers and leading industry representatives.
Auke Ferwerda, Director of MediaGuild (NL) will moderate the main panel. Invited guests include: Mr. Veli-Pekka Niitamo, Director ICT Research and Innovationat NOKIA; Mr. Paul Keller, Collecting Societies Liason at Creative Commons International; Mr. Jens van der Brink, Partner of Kennedy van der Laan – Innovatieve Advocaten (NL); Mrs. Annelies Kaptein, CEO StoneRoos Interactive TV; Prof. Simon Bolton, Chair of Creative Design at the University of Canfield and Mr. Stanley Wang, Institute for Information Industry (III), Taipei, Taiwan (TBC) (input from South East Asia)
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During the afternoon session, interactive coaching sessions from leading specialists and coaches from two different and complimentary areas of IPR - legal/theoretical and business – will be made available to all participating SMEs.
All ImMediaTe event participants will also have the opportunity to participate in the concurrent sessions of PICNIC 2010 the event that aims to forge creativity and innovation.
For further information please contact: Andrea Romagnoli
DRAFT AGENDA
DAY 1 Thursday, 23rd September, 2010
Arrival of European Commission representatives, ImMediaTe partners, SMEs, coaches, international guests, speakers.
18:30 – 20:30 informal dinner – creative boat-tour (departure from Anne Frank House - Anne Frankhuis, Prinsengracht 267, Amsterdam 1016 GV)
DAY 1 Friday, 24th September, 2010
Morning, Workshop/Conference 10:15 - 12:00
Afternoon 13:30 - 17:15 coaching sessions incl. Kick-off and wrap-up
PICNIC conferences/workshops and other events will be available for ALL ImMediaTe project participants.
10:15 - 11:35 |
Welcome by host: Geleyn Meijer, IIP CREATE (5 min), (NL)
Opening: Reihard Beuscher, European Commission (10 min), (EC) (TBC)
Presentation by ImMediaTe director: Michela Michilli, FILAS (5 min) (IT) |
10:35 - 11:00 |
Invited speech
Mr. Jens van der Brink – partner Kennedy van der Laan – Innovatieve advocaten (NL) IPR in ICT and media |
11:00 - 12:00 |
Expert Panel Moderated by Auke Ferwerda, Director MediaGuild (NL):
Experts:
Mr. Veli-Pekka Niitamo, NOKIA – Director ICT Research and innovation, chairman of 127 European LLs (input from the large corp.) (FI)
Mr. Paul Keller, Collecting Societies Liason at Creative Commons International (headquarters San Francisco, USA), Public Project Lead at Creative Commons NL
Mr. Jens van der Brink – partner Kennedy van der Laan – Innovatieve advocaten (NL)
Mrs. Annelies Kaptein, StoneRoos Interactive TV, owner, CEO (SME input, case) (NL)
Prof. Simon Bolton, University of Canfield, Chair of Creative Design, Director of C4D, Centre for Competitive Creative Design, (UK)
Mr. Stanley Wang, Institute for Information Industry (III), Taipei, Taiwan (TBC) (input from South East Asia)
Topics:
(1) Valorisation of IPR
(2 ) Controlling IPR and not IPR controlling you
(3) Applying IPR to my needs (4) Patent and licensing issues (5) Cases |
12:00 - 12:30 |
Lunch |
12:30 - 13:30 |
All participants at different media PICNIC sessions |
13:30 - 13:50 |
Kick-off on coaching session, introduction to coaches and the companies |
13:50 - 14:00 |
4 coaches and 4 companies going to another location (Amsterdam, Haarlemmerweg 319-321 – instructions will follow) for the Coaching session |
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Coach 1 – business aspects
Carlo Donzella (IT) |
Coach 2 – policy/legal/
Theoretical
Rudi Bekker (NL) |
Coach 3 – business
Simon Bolton (UK) |
Coach 4 – policy/legal/
Theoretical
Ian penman (UK – suggested by Jose MBS) tbc |
14:00 - 14:30 |
Company 1 |
Company 2 |
Company 3 |
Company 4 |
14:30 - 15:00 |
Company 2 |
Company 1 |
Company 4 |
Company 3 |
15:00 - 15:30 |
Coffee break and changing groups |
15:30 - 16:00 |
Company 5 |
Company 6 |
Company 7 |
Company 8 |
16:00 - 16:30 |
Company 6 |
Company 5 |
Company 8 |
Company 7 |
16:30 - 16:45 |
Coaches and Companies going back to PICNIC area |
16:45 - 17:15 |
Open feedback and Wrap-up |
18:30 - 20:00 |
Networking cocktail and picnic |
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